Some Birch Marketing clients refer to us as their virtual marketing director, whilst other people ask whether this means that we don’t actually exist! Whatever you like to call us, part-time marketing directors provide an excellent solution for ambitious small and mid-sized business looking for growth. They normally have proven performance in high performing, blue-chip organisations and have gone on to work with smaller businesses, where they get the satisfaction of making a real difference. Strong strategic and tactical skills, combined with a commercial focus, result in impactful results.
Being able to develop a strategy and implement it ensures continuity and the best results for the client. Experienced professionals are able to hit the ground running and should be happy rolling up their sleeves to get things done.
Virtual marketing directors are focused on delivering results and look at every company from the view of the potential customer when planning and implementing an effective strategy for the future. This is likely to include work on the value proposition, brand building and messaging, as well as a review of the return from marketing activities currently in place.
The part-time approach delivers great value. The individuals work directly with business owners and directors as part of the senior management team on an ongoing basis, typically 1 day per week. They deliver real impact, at a fraction of the cost of full-time resource of the same calibre and it is a low risk solution, with no lengthy tie-ins or retainers. You simply pay for the support that you require, when you need it, with no additional costs such as recruitment, national insurance or holiday pay.
Virtual marketing directors work in many areas including strategy development and execution, brand building and positioning, integrated marketing campaigns, digital and social marketing, lead generation, sales and marketing optimisation and public relations. They also often provide professional support for specific projects such as launches and award entries. Acting as an experienced mentor, they can develop your existing team and pass on marketing knowledge.
Adding value to the client by concentrating on the areas where they will have the greatest impact is a key element. When specialist support is needed, they will have access to tried and trusted designers, printers, SEO companies and other suppliers, and be able to negotiate the best deals.
Birch Marketing is focussed on generating return on investment through flexible, part-time marketing services. We measure results against agreed targets and aim to pay for ourselves many times over through tangible, profitable improvements. To discuss how a virtual marketing director can help your business, please get in touch.