Marketing is one of the business disciplines where everyone has a view. From which social media platform will work best to which exhibitions or events to attend, colleagues will fight their corner without marketing training or experience to draw on. A random list of marketing tactics is unlikely to bring the best results, so it is worthwhile spending the time to develop a clear B2B marketing strategy upfront.read more
The New Year is a great time to plan business growth campaigns and marketing is likely to play an important part in delivering results. Traditional and online marketing are both great ways to build the profile of your facilities management business, helping to raise brand awareness, generate leads and establish your position as experts in your field.read more
I’m often asked about my experience of running a B2B marketing business and how it compares to my previous corporate career. As a firm believer in reviewing achievements, as a platform for the next phase, here are some of the things that I have learnt as the past five years have flown by.read more
Starting a business is exciting. Unfortunately, the “build it and they will come” theory is unlikely to work and those overnight success stories that you hear about are often the result of years of hard work behind the scenes. Getting your startup marketing right is a challenge, particularly as resources are likely to be limited, whether it’s time, money or talent. You have to be sure every effort, no matter how small, is well-planned and executed.read more
Do you have a 2019 Marketing Plan? The start of the New Year is a good time to review the results of your previous year’s marketing plan, and to decide on any changes for the period ahead. Taking time out of a busy schedule also allows you to assess how the business is doing overall, whether the strategy you have in place is correct, and if any modifications are needed.read more
Everyone is familiar with business brands, but today your personal brand is becoming almost as important. You may be employed by a business that works with other businesses, but it is people working with people that makes business relationships valuable.
Creating a vision for your future and developing your personal brand can lead to a better job, better contacts and clients for your company, and industry recognition.read more
There is little doubt about the importance of brand awareness for consumer businesses but many B2B companies use their brand at about twenty percent of full power.
They know that their brand is important, and spend time initially creating it, including their value proposition, brand values and visual identity, but then forget that everything they subsequently do should be consistent.read more
Many small and medium sized business do not require, and probably cannot afford to employ a marketing director. For business owners and MDs who know that they need strategic and tactical marketing support, working with a part-time marketing director can bring significant benefits. The flexible, cost-effective use of proven expertise can bring significant return on investment but it is important to get the most out of the approach.read more