Blog
Facilities Management Marketing Tips
Marketing has a key role in customer experience and alignment across marketing, sales, customer support and other functions is a vital contributor to growth strategies. To celebrate Birch Marketing’s recent 8th birthday, we are sharing 8 facilities management marketing tips.
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Integrated Marketing
Integrated marketing is the delivery of consistent brand messaging across both traditional channels, such as sales brochures and print PR, and online channels such as web and social media. The coherence of the messaging allows the different promotional methods to reinforce each other, bringing a number of benefits.
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What is your Value Proposition?
Growth is one of the greatest challenges for most businesses and whether growth is organic, or through new business, a clear value proposition is required. Most business leaders are familiar with this concept, and understand the importance of communicating in a compelling way, so it is strange that many companies sounds so similar, and claim the same generic benefits.
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B2B Marketing Strategy to Drive Success
Marketing is one of the business disciplines where everyone has a view. From which social media platform will work best to which exhibitions or events to attend, colleagues will fight their corner without marketing training or experience to draw on. A random list of marketing tactics is unlikely to bring the best results, so it is worthwhile spending the time to develop a clear B2B marketing strategy upfront.
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Running a B2B Marketing Business
I’m often asked about my experience of running a B2B marketing business and how it compares to my previous corporate career. As a firm believer in reviewing achievements, as a platform for the next phase, here are some of the things that I have learnt as the past five years have flown by.
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Startup Marketing
Starting a business is exciting. Unfortunately, the “build it and they will come” theory is unlikely to work and those overnight success stories that you hear about are often the result of years of hard work behind the scenes. Getting your startup marketing right is a challenge, particularly as resources are likely to be limited, whether it’s time, money or talent. You have to be sure every effort, no matter how small, is well-planned and executed.
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Marketing Plan 2019
Do you have a 2019 Marketing Plan? The start of the New Year is a good time to review the results of your previous year’s marketing plan, and to decide on any changes for the period ahead. Taking time out of a busy schedule also allows you to assess how the business is doing overall, whether the strategy you have in place is correct, and if any modifications are needed.
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Building your Personal Brand
Everyone is familiar with business brands, but today your personal brand is becoming almost as important. You may be employed by a business that works with other businesses, but it is people working with people that makes business relationships valuable.
Creating a vision for your future and developing your personal brand can lead to a better job, better contacts and clients for your company, and industry recognition.
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