Everyone is familiar with business brands, but today your personal brand is becoming almost as important. You may be employed by a business that works with other businesses, but it is people working with people that makes business relationships valuable.
Creating a vision for your future and developing your personal brand can lead to a better job, better contacts and clients for your company, and industry recognition.read more
There is little doubt about the importance of brand awareness for consumer businesses but many B2B companies use their brand at about twenty percent of full power.
They know that their brand is important, and spend time initially creating it, including their value proposition, brand values and visual identity, but then forget that everything they subsequently do should be consistent.read more
Many small and medium sized business do not require, and probably cannot afford to employ a marketing director. For business owners and MDs who know that they need strategic and tactical marketing support, working with a part-time marketing director can bring significant benefits. The flexible, cost-effective use of proven expertise can bring significant return on investment but it is important to get the most out of the approach.read more
The beginning of the new year is a good time to review your marketing strategy, alongside the results from the previous year, to check whether it is still valid and whether any changes are needed for the future.
Every business needs to stand out from the crowd to be successful, and as things constantly evolve, each element of the marketing strategy needs to be regularly reviewed to ensure optimum effectiveness.read more
I’m often asked about my experience of setting up and running my own business. Now that I’ve been working as a marketing consultant for over 2 years, I thought it was high time I passed on some of the things I’ve learnt.read more
Content marketing is a strategic marketing approach focused on communicating valuable, relevant and consistent content to attract and retain a clearly-defined audience, and to drive profitable action. Content marketing is critical because people care about their own problems much more than they care about your products and services.read more
Case studies are one of the best ways to demonstrate the benefits that your product or service brings, through the voice of an existing customer. Bearing in mind that case studies are one of the most compelling types of content, it is surprising that they are often not well written, so here are some top tips to consider.read more
Having been fortunate enough to have received marketing training from several blue-chip companies, and a well-respected business school, developing and agreeing the marketing strategy has always been my top business priority. However, in recent years it seems the discipline around this traditional approach may be being lost.read more
Growth is one of the greatest challenges for most businesses and whether growth is organic, or through new business, a clear value proposition is required. Most business leaders are familiar with this concept, and understand the importance of communicating in a compelling way, so it is strange that many companies sounds so similar, and claim the same generic benefits.read more
Do you have a 2016 Marketing Plan? The start of the New Year is a good time to review the results of your previous year’s marketing plan, and to decide on any changes for the period ahead. Taking time out of a busy schedule also allows you to assess how the business is doing overall, whether the strategy you have in place is correct, and if any modifications are needed.read more