Are your marketing communications effective?
At Birch Marketing we are passionate about coherent messaging and believe that integrated marketing communications are critical in ensuring that your target audience receive a consistent, positive message, wherever they hear about you. Defining your messages is an important first stage, followed by articulating them clearly and identifying the most relevant channels to reach key decision makers and influencers.
Birch Marketing would work in partnership with you to define your messaging, and to develop a content marketing plan to maximise the impact.
This is likely to include:
- Website content creation
- PR in agreed tier 1 target media, including writing press releases, opinion articles and case studies
- Social media, probably including LinkedIn and Twitter, but dependent on the target market
- Sales collateral
- Newsletters and Eshots
- Search engine optimisation (SEO)
- Event management, including exhibitions and seminars
- Internal communications to your employees
Content marketing is a strategic approach focused on communicating valuable, relevant and consistent content to attract and retain a clearly-defined audience, and to drive interest in your products and services. Coherent messaging across the different communication channels increases its impact and maximises the number of people who will see it. It also increases campaign efficiency, as much of the text, imagery and graphics can be used across multiple channels.
To discuss how Birch Marketing can help you optimise your marketing communications, please call Julie on 07833 227975 or contact us.