Blog
Brand Awareness – How important is it in B2B?
There is little doubt about the importance of brand awareness for consumer businesses but many B2B companies use their brand at about twenty percent of full power.
They know that their brand is important, and spend time initially creating it, including their value proposition, brand values and visual identity, but then forget that everything they subsequently do should be consistent.
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A Part-Time Marketing Director to drive business growth?
Many small and medium sized business do not require, and probably cannot afford to employ a marketing director. For business owners and MDs who know that they need strategic and tactical marketing support, working with a part-time marketing director can bring significant benefits. The flexible, cost-effective use of proven expertise can bring significant return on investment but it is important to get the most out of the approach.
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What’s your Marketing Strategy?
The beginning of the new year is a good time to review your marketing strategy, alongside the results from the previous year, to check whether it is still valid and whether any changes are needed for the future.
Every business needs to stand out from the crowd to be successful, and as things constantly evolve, each element of the marketing strategy needs to be regularly reviewed to ensure optimum effectiveness.
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From Corporate to Marketing Consultant
I’m often asked about my experience of setting up and running my own business. Now that I’ve been working as a marketing consultant for over 2 years, I thought it was high time I passed on some of the things I’ve learnt.
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Why Content Marketing is important in B2B
Content marketing is a strategic marketing approach focused on communicating valuable, relevant and consistent content to attract and retain a clearly-defined audience, and to drive profitable action. Content marketing is critical because people care about their own problems much more than they care about your products and services.
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Why Case Studies are Powerful
Case studies are one of the best ways to demonstrate the benefits that your product or service brings, through the voice of an existing customer. Bearing in mind that case studies are one of the most compelling types of content, it is surprising that they are often not well written, so here are some top tips to consider.
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Marketing Strategy before Tactics
Having been fortunate enough to have received marketing training from several blue-chip companies, and a well-respected business school, developing and agreeing the marketing strategy has always been my top business priority. However, in recent years it seems the discipline around this traditional approach may be being lost.
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A Virtual Marketing Director?
Some Birch Marketing clients refer to us as their virtual marketing director, whilst other people ask whether this means that we don’t actually exist! Whatever you like to call us, part-time marketing directors provide an excellent solution for ambitious small and mid-sized business looking for growth.
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