What’s your Marketing Strategy?

What’s your Marketing Strategy?

The beginning of the new year is a good time to review your marketing strategy, alongside the results from the previous year, to check whether it is still valid and whether any changes are needed for the future.

Every business needs to stand out from the crowd to be successful, and as things constantly evolve, each element of the marketing strategy needs to be regularly reviewed to ensure optimum effectiveness.

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Why Content Marketing is important in B2B

Why Content Marketing is important in B2B

Content marketing is a strategic marketing approach focused on communicating valuable, relevant and consistent content to attract and retain a clearly-defined audience, and to drive profitable action. Content marketing is critical because people care about their own problems much more than they care about your products and services.

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Why Case Studies are Powerful

Why Case Studies are Powerful

Case studies are one of the best ways to demonstrate the benefits that your product or service brings, through the voice of an existing customer. Bearing in mind that case studies are one of the most compelling types of content, it is surprising that they are often not well written, so here are some top tips to consider.

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Marketing Strategy before Tactics

Marketing Strategy before Tactics

Having been fortunate enough to have received marketing training from several blue-chip companies, and a well-respected business school, developing and agreeing the marketing strategy has always been my top business priority. However, in recent years it seems the discipline around this traditional approach may be being lost.

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Is your Value Proposition clear to your Clients?

Is your Value Proposition clear to your Clients?

Growth is one of the greatest challenges for most businesses and whether growth is organic, or through new business, a clear value proposition is required. Most business leaders are familiar with this concept, and understand the importance of communicating in a compelling way, so it is strange that many companies sounds so similar, and claim the same generic benefits.

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A Virtual Marketing Director?

A Virtual Marketing Director?

Some Birch Marketing clients refer to us as their virtual marketing director, whilst other people ask whether this means that we don’t actually exist! Whatever you like to call us, part-time marketing directors provide an excellent solution for ambitious small and mid-sized business looking for growth.

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LinkedIn for B2B

LinkedIn for B2B

Most business people today have a LinkedIn profile, and many utilise it to promote their skills and experience with their next job in mind. Far fewer use it to effectively promote and grow their own business, or the SME they work for, which is a missed opportunity with so many decision makers using this social network on a daily basis.

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